Avalaunch Media (www.AvalaunchMedia.com), based in Lehi, UT, offers content marketing, which is supported by several services: consulting, infographic design, linkbait articles, pay-per-click management, reputation management, search engine optimization, and social media promotion. COO Jason Coulam (@Jason_Coulam) took some time to chat with Ascent Advisor (@AscentAdvisor).
Ascent Advisor – Preston Pond: You joined Avalaunch Media in fall of 2012 as a partner and COO. What attracted you to this company?
Jason Coulam: The people and the mission. I’ve known the founders, Andy Melchior, Dave Mink and Matt Siltala for a long time. We worked together at a previous company (Prosper) and I watched them transition out to go build Avalaunch Media (formerly known as Dream Systems Media). I remained close friends with them over the years and would meet together, go to lunch and see their families and talk about how the business was going. They were really excited about everything they had going on.
In early 2012, they strategically pivoted the business and decided to grow the company into more than just a high-end boutique SEO agency; they wanted to become a larger all-encompassing digital marketing agency – specializing in viral content. It was about that time that we met for breakfast and they approached me about working together. Knowing my previous experience, they asked if I would come help the company grow and I felt like the timing was right. Continue reading