Avalaunch Media:  Why Great Content Rules the Internet

Avalaunch Media: Why Great Content Rules the Internet

Avalaunch Media (www.AvalaunchMedia.com), based in Lehi, UT, offers content marketing, which is supported by several services: consulting, infographic design, linkbait articles, pay-per-click management, reputation management, search engine optimization, and social media promotion. COO Jason Coulam (@Jason_Coulam) took some time to chat with Ascent Advisor (@AscentAdvisor). Ascent Advisor – Preston Pond:  You joined Avalaunch Media in fall of 2012 as a partner and COO.  What attracted you to this company? Jason Coulam: The people and the mission.  I’ve known the founders, Andy Melchior, Dave Mink and Matt Siltala for a long time. We worked together at a previous company (Prosper) and I watched them transition out to go build Avalaunch Media (formerly known as Dream Systems Media).  I remained close friends with them over the years and would meet together, go to lunch and see their families and talk about how the business was going.  They were really excited about everything they had going on. In early 2012, they strategically pivoted the business and decided to grow the company into more than just a high-end boutique SEO agency; they wanted to become a larger all-encompassing digital marketing agency – specializing in viral content.  It was about that time that we met for breakfast and they approached me about working together.  Knowing my previous experience, they asked if I would come help the company grow and I felt like the timing was right.  Also, I love this mission of Avalaunch.  Online marketing has changed dramatically over the last several years and they (the founders) are on the forefront of where it’s headed. The search engines are getting more and more sophisticated...
REES Capital:  What Angel Investors are REALLY Looking For

REES Capital: What Angel Investors are REALLY Looking For

REES Capital (www.REESCapital.com), based in South Jordan, UT, is an angel investment and mentor capital firm that works in close collaboration with entrepreneurs and their investors and board members to drive company growth and maximize equity value through strategic direction and influence.  Managing Partner Amy Rees Anderson (@AmyReesAnderson) took some time to chat with Ascent Advisor (@AscentAdvisor). Ascent Advisor – Paul Savage: REES Capital officially opened its doors on January 4th at your new headquarters.  What is your vision for what REES can become? Amy Rees Anderson:  We started REES Capital after we sold MediConnect Global. We — myself and several of the executives who joined me — really felt we wanted to take everything we had learned and help other people do what we did. Our vision is to mentor entrepreneurs and find some key companies that we want to invest in as angel investors and that we can help guide to a successful outcome. Ascent Advisor:  You sold your last company, MediConnect Global, for $377 million one year ago.  What did you learn from selling a company you built? Amy Rees Anderson:  It’s a lot of work to sell a company.  The process is probably more difficult than you expect because it is so intense going through due diligence, documentation, negotiating the deal, and all of that.  It gets bad before it gets good.  We were very thoughtful about the choice we made – it was a tough one. The company was doing incredibly well, so there was always that battle of, “Do I sell?  Do I hang on to it and keep growing it?”  It was a...