Four Foods Group: Delicious Growth

Four Foods Group (www.fourfoodsgroup.com) is based in American Fork, UT.  Four Foods Group is management company growing the fast-casual restaurant brands (think tech incubator applied to restaurants) and was recently named #143 on the Inc. 500. CEO and Founder Andrew Smith sat down to talk to Ascent Advisor (@AscentAdvisor).   Ascent Advisor – Peter Wride: You have had a string of successes as an entrepreneur – AxisPointe, MoneyWizard, and CaptureQuest.  What led you to found Four Foods Group? Andrew Smith: For the past 15 years of my career I could always see an opportunity, whether it was in technology for advertising/marketing or the finance or construction industry.  I found a way to address the problem, and if the product or service addressed the problem well, I could get enough people to say, “Yeah, I would pay for something like that.”  This concept was something I was immediately passionate about. Ascent Advisor: In the video on your website you mention that for one of your anniversary dinners, your wife could choose anything in the world she wanted to eat, and she chose Kneaders. Andrew: Kneaders is a beloved Utah brand; it has a cult-like following of people that currently go to or previously went to BYU.  Gary and Colleen Worthington started it in 1997 and are both still very much involved.  I saw Kneaders as an opportunity because it is a business that has been growing very slowly and organically. I know there is a market for fresh food, served fast – they have a drive thru concept that nobody else has, and the bakery café as well – they...